The future of tourism is smart. #smarttourism #smartdestination #smartattraction are commonly used. The Tourism, Technology & Data Cluster focuses on the strategic application of technologies in tourism and hospitality, and data analytics.
Our research expertise lies in the investigation of the adoption and use of a range of technology tools in the tourism sector. Equipped with interdisciplinary research experience spanning multiple areas, such as digital marketing, statistics, big data analytics, artificial intelligence and machine learning, we aim to generate impactful research and actionable, data-driven insights to support businesses operating in the tourism sector.
Our members engage with visitors, destinations, attractions, communities, and destination management organisations. Working collaboratively with industry partners, we assist in the development of sustainable and resilient tourism.