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SUMMARY:Traveltech Meet Up
DESCRIPTION:We’re excited to announce our next TravelTech meetup on 20th May\, featuring an interactive session in collaboration with 80 Days. \n\n\n\n​Following the hugely popular session on Generative Engine Optimisation (GEO) last year\, this session will explore how the AI search landscape has continued to evolve and what that means for travel and tourism businesses looking to stay visible. \n\n\n\n​From AI Overviews and search agents to the increasingly non-linear traveller journey\, we’ll cut through the noise and focus on what really matters. Expect practical\, actionable strategies to help you get found in the age of AI-driven search\, along with plenty of opportunity to ask questions and take part in the discussion. \n\n\n\n​Whether you joined us last time or are completely new to the topic\, this session is designed to give you clear insights you can apply straight away.
URL:https://efi.ed.ac.uk/event/traveltech-meet-up-5/
LOCATION:Room 2.55\, Edinburgh Futures Institute\, 1 Lauriston Place\, Edinburgh\, EH3 9EF
CATEGORIES:Mixer,Tourism & Festivals,Workshop
ATTACH;FMTTYPE=image/jpeg:https://efi.ed.ac.uk/wp-content/uploads/2026/05/Traveltech-Meet-up-12_Maddy-Burgoyne.jpg
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