‘Visualise the Future of Tech-enabled Tourism in Scotland’ is a collaborative project led by Traveltech for Scotland, which has commissioned four Scottish-based visual artists to create their own visions of the future of tech-enabled tourism in the next 20 years.
With traveltech and tourism significantly impacted by Covid-19, the pandemic has accelerated innovative new uses of technology, and has forced the industry to re-evaluate its approach to how we ensure a sustainable future for Scotland as a tourism destination.
What role might technology play in protecting and conserving Scotland’s places and spaces, influencing visitor behaviour, or creating new ways to experience Scotland for visitors?
The aim of the project is to encourage an exploration, through visual and digital mediums, of how technology can help forge a thriving and sustainable approach to travel and tourism in Scotland in the long-term.
Themes explored in the works include:
• In the next 20 years, what will tourism in Scotland look like, and how will technology enable this?
• What types of technology will exist in the next 20 years which will enhance tourism?
• Considering the climate crisis and sustainable tourism needs, how will the future of travel be impacted?
• How will responsible tourism impact travel practices in the next 20 years?
• What does a better quality of tourism look like for providers, locals, and visitors alike?
The four artists – Cat O’Neil, Jonny Harris, James Albon and Elaine Ford – will present their unique and personal explorations at the event, unveiling their pieces for the first time.
This will be followed by a discussion of the artworks and their themes by an industry panel, generating a conversation around the project. The event will end in an audience Q&A.
The artists’ works will be available to view online after the event.
Please note, this event will be recorded.