Future of Marketing

This online programme for marketing professionals is designed to help you form a marketing strategy with sustainability, data, AI, and ethics at its core.

Expertise from across the Business School, Law School and the Edinburgh Futures Institute is brought together to consider emerging technologies, consumer expectations, and sustainable practices and their application in marketing and advertising.

Course overview

Over 10 weeks, course participants study new and emerging technologies and how data can be used to drive insight and design seamless consumer experiences. The course looks at the shifts in business practice made by those already leading the way in sustainability, and explores how marketing can be used to both drive and communicate the value created.

You’ll study four topics at your own pace, before coming together with the class for a live session at the end of each one.

Presenters include Dr Ewelina Lacka, Reader in Digital Marketing and Analytics; Professor Tina Harrison, Professor of Financial Services Marketing; Professor Angela Tregear, Professor of Marketing; Dr Fumi Kitagawa, Senior Lecturer in Entrepreneurship and Innovation; Dr Andre Santos, Lecturer in Predictive Analytics; Professor Shannon Vallor, Professor of Ethics of Data and Artificial Intelligence; Debbie Crompton, Teaching Fellow in Innovation and Digital Entrepreneurship; and Professor Burkhard Schafer, Professor of Computational Legal Theory.

Join us to challenge, create, and make change happen.