Research Projects & Awards

Digital influence on perceptions of Scotland

Building a large-scale searchable Twitter database to map social media narratives

The Digital Influence and Intelligence Lab (DIIL) is leading research in co-development with the Scottish Government to map perceptions of Scotland in the context of social, cultural and political events on social media. This insight is leveraged to understand digital influence and its impact on emotional resonance and perceptions of Scotland, particularly in relation to Covid-19.

The Digital Influence project was a collaboration between DIIL, the Scottish Government and the University of Edinburgh. Examining the perceptions of Scotland in the wake of Covid-19 and Brexit, its goal was to analyse digital influence by optimising data-driven monitoring methods

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