Will Page, a proud Edinburgh native and University of Edinburgh alumnus, brings a wealth of experience as the former Chief Economist of Spotify and PRS for Music. His deep connection to the city and the University fuels his passion for contributing to EFI’s mission of bridging academia and technology.
Being part of the Institute allows Will to give back and help the University and city lead by example, at the intersection of academic thinking and technology. He aims to build bridges between academia and the tech industry, exemplified by his idea of using Spotify to explore the National Library of Scotland’s audio archives. He is focused on fostering private sector investments for public good and enhancing the Futures Institute’s innovative ecosystem.
“Edinburgh is my home, indeed I was born in the building that the Futures Institute now occupies. Being part of the Institute is a unique way to leverage my extensive industry experience to benefit the academic and technological landscape of my hometown.”
Background
Will is the author of the acclaimed book Tarzan Economics (or Pivot), translated into five languages. At Spotify, he launched an influential annual report on the global value of music copyright and played a key role in saving BBC 6Music while at PRS. His insights into digital media platforms and global music trends have made him a regular contributor to BBC, Financial Times, and The Economist. He also co-hosts the “Bubble Trouble” podcast and serves as a fellow at the London School of Economics and the Royal Society of the Arts.
Image credit: Anjelica Bette Fellini
