​From Screen to Destination: Building the Data Infrastructure for Screen Tourism

​Film and television have become some of the most powerful drivers of travel demand, influencing nine out of ten travel decisions. From iconic filming locations to destinations propelled into the spotlight by a hit series, screen tourism is booming. Yet despite its growing impact, the sector still relies heavily on anecdotes rather than data.

​As demand continues to rise, there is a clear opportunity for travel technology and AI to help build the infrastructure needed to better understand, measure, and manage screen tourism.

​Join us for an interactive discussion exploring the untapped potential at the intersection of travel technology, AI, and screen tourism.