Chris Elsden
I am a design researcher in Design Informatics at the University of Edinburgh. I have a background in sociology, and expertise in the human experience of a data-driven life. Using and developing innovative design research methods, my work undertakes diverse, qualitative and often speculative engagements with participants to investigate emerging relationships with technology – particularly … Read more
Lynne Craig
Lynne Craig’s Academic Leadership role as Co-Director Entrepreneurship and Innovation seeks to establish an entrepreneurial mindset and ignite the minds of others to connect across disciplines. Lynne has founded multiple technology businesses and retains a non-executive director role of Holition Augmented Retail Ltd, a company she founded in 2008 as a spin-out business from Birmingham … Read more




