Creative and cultural industries shape how we experience our lives, including the ads and movies we see, the music we listen to and the festivals and performances we attend. They shape our quality of life, generating cultural, social and economic value to individuals, organisations and society. To create this value, creative organisations rely on data to generate new opportunities, create new strategies, track their effectiveness, and persuade others of their value.
This unique MSc programme brings together cross-disciplinary expertise and knowledge in data analytics, creative thinking, business and law to understand the complex challenges facing the creative industries. You will develop your knowledge and skills for leading the cultural and creative institutions of the future. This programme is offered on-campus and makes excellent use of Edinburgh as a cultural capital where you will benefit from established relationships with organisations in cultural heritage, festivals and advertising.
