Analysing the digital pathways of visitors to Scottish museums and galleries’ websites during the recent pandemic lockdowns, this project aims to establish what attracts visitors, which pathways lead to engagement (Google Arts and Culture, Art UK etc), and how different stages of the pandemic affected interaction. The project is one of three Covid-19 Urgency projects that has recently been granted funding by the Towards a National Collection programme.
Dr Jen Ross, academic lead of the CDCS Digital Cultural Heritage research cluster, is part of a research team analysing the digital pathways of visitors to Scottish museums and galleries’ websites during the recent pandemic lockdowns. The aim of the project is to establish what attracts visitors, which pathways lead to engagement (Google Arts and Culture, Art UK etc), and how different stages of the pandemic affected interaction.
The project is titled “Digital footprints and search pathways: Working with National Collections in Scotland during Covid-19 lockdown to design future online provision” and is one of three Covid-19 Urgency projects that has recently been granted funding by the Towards a National Collection programme (TaNC). The programme aims to extend researcher and public access to a digital national collection for the UK beyond the physical boundaries of location, representing a vital leap forwards in digital innovation for the UK.
The project team is led by Principal Investigator Professor Gobinda Chowdhury (University of Strathclyde), and includes collaborators Dr Jen Ross (Digital Education, University of Edinburgh), Christopher Ganley (National Galleries of Scotland), and Chanté St Clair Inglis (National Museums of Scotland).
The TaNC programme is part of a five-year £18.9 million investment by the (UKRI) Strategic Priorities Fund, delivered by the Arts and Humanities Research Council (AHRC).
Find out more about the Covid-19 Urgency projects funded by TaNC
